WWII Posters: An unusual original Second World War era poster “Make Autos Last Till Danger’s Past”, American, circa 1940s. Produced by United States Rubber Company. Printer credit “Litho. In U.S.A. T-42-56D”.

Dimensions 46 x 61cm

History

During the Second World War rubber was in short supply for the allied armies. By the early 1940s the Japanese army held vast regions of Asia known for their natural rubber. It was estimated that by 1942 over 90% of the global rubber production was under Japanese control.

To protect rubber stocks, civilians in the U.S. and Britain were asked to use items such as tyres sparingly. Rubber production in the U.S. was dedicated entirely to supplying the armed forces at this time.  The U.S. and British governments worked in collaboration to develop synthetic rubber.

This poster is a rare surviving example for the Home Front, asking American civilians to help with the war effort by caring for their vehicles.

For more information on U.S. rubber production during World War II see https://historyofrubber.weebly.com/wwii.html

United States Rubber Company (Uniroyal) is now part of the Michelin group.

For further posters relating to the Second World War in our store see:

WAR POSTERS: Original Second World War era Ministry of Pensions poster, “Women of the Forces, Officer and “Other Ranks” may apply for War Service Grants

Dimensions: 61cm x 46cm

Price: £150

Shipping: Price includes free insured shipping to a UK address. If you are based outside of the UK please email us directly for a cost price shipping quote.

Condition Report: This poster is in very good unrolled condition. There are some minor handling creases, a small nick tear to the left hand edge but otherwise in good bright condition.